Accept the inevitability of automation and learn to use it

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Use the time freed up due to the lack of need for manual control to solve strategic and tactical tasks.
Prepare to transform your professional skillset towards that of a broad-based marketer.
Improve your skills in end-to-end analytics.
Dive deeper into product and target audience research to create a unique selling proposition and compelling ads.
Monitor the content and usability of landing pages.
When developing a promotion strategy and malaysia telegram database advertising materials, take into account the specifics of voice queries.
Study the target audience in detail and make maximum use of the possibilities of audience targeting.
Master video advertising formats and learn how to make engaging videos.
Conclusion
Automation of contextual advertising is a stable and growing trend every year. Machine learning reduces the importance of manual management of an advertising campaign. Auto strategies, which require more data and statistics from the business, are starting to play a leading role.

However, this does not mean that everything will work perfectly without the participation of a specialist. Reducing the controllability of the campaign brings to the forefront the work with the audience, creative and USP, landing pages and search space. A specialist will always find something to do. It is important to understand that if some actions do not lead to the planned result, then you need to change not the settings, but the approach.