Micro-markup does not affect ranking within the first page.

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However, in practice, a clear pattern emerges, according to which short addresses prevail over long ones in the top.



Thus, URLs in position 1 are on average 9.2 kazakhstan telegram database characters shorter than URLs in line 10. The length of most URLs ranges from 40 to 100 characters.

It is unlikely that this is taken into account by Google's algorithms, the reason for the priority of short URLs is most likely the following:

concise and natural URLs are more clickable in organic searches;
Small URLs tend to be for pages that are more important in the overall structure of the site. Long URLs are used for deeply nested pages, they take longer to get to, and they usually have less link juice.
The study's authors recommend using short URLs whenever possible.


There is a perception that Schema.Org micro-markup gives search engines a better understanding of the content on a page. There have been no official statements from search engine representatives about the impact on ranking.