"We started building bridges with online platforms. At first,

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emsky, CEO of JSC NTV Television Company, stated that the symbiosis of television in classical over-the-air broadcasting and through online streaming on online platforms is inevitable.

they wanted to create content jordan whatsapp number database to differentiate themselves from television, but then it turned out that the content we make is more in demand on these platforms. And then we started negotiating that the premiere on the platform would be a month earlier than on TV. It turned out that significantly more people would watch the content if the premiere began on the same day, since television attracts a much larger audience, announces projects, and therefore, by coming out on the platform at the same time as us, they get many more viewers and attention. We will continue to integrate - they in us, and we in them. No matter what methods of content delivery appear, we will still integrate with these platforms, because they are also television. Symbiosis is inevitable. It is necessary so that viewers can easily find our product, and we do not lose them," notes Alexey Zemsky.

According to him, it is important that measurements of content viewing be uniform for both television in the classical sense and for platforms. "Television operates with the words "rating" and "share", and they operate with the number of views. It does not add up. There must be a single measurement. Only then will we understand how many people watch us. As soon as we start counting according to a single measurement system, we will begin to monetize content differently. And without money, there is no television," says Alexey Zemsky.


Svetlana Balanova, CEO of JSC National Media Group (NMG), noted that almost 80% of all video consumption is watching television in different environments - on-air and online. "In the online environment, television streaming is growing at a gigantic pace. Every third Russian watches television via online streaming. Only on the National Media Group channels, the growth of consumption via the Internet by 2022 was 32%, and monetization is growing at an even faster pace, since this is safe content where advertisers want to place ads. Our task is to provide a clear infrastructure for distributing television content that is in demand by the population, in any environment. When I talk about infrastructure, I mean signal delivery on the Internet, a measurement that allows us to calculate end-to-end coverage and monetization. There is a direct relationship between how much TV earns and the quality of the content," noted Svetlana Balanova.