That is, the exit rate is the same bounce rate, to which are added visitors who viewed more than 1 page.
Pages with high bounce rate
In Google Analytics:
Select Behavior - Site Content - All Pages.
Click on the Bounce Rate column to sort pages by this criterion.
Select Weighted from the Sort Type drop-down menu. This ensures that you see the most important pages at the top of the list.
bounce rate weighted
Example: Recipe site. Very high bounce rate.
In this example, we see several pages with recipes and articles. The bounce rate is very high. Hundreds of thousands of people land on these pages, but most of them leave after reading (or maybe not) one article.
Once we have identified pages with high traffic and high bounce rates, we can take a closer look at them. This will help us figure out why people are leaving and what we can change to keep them on the site.
Go to these pages as a regular user and look for engineer phone number data areas. You need to see how long the pages take to load and whether the images are displayed correctly. Technical problems can scare off visitors, and they will not stay on the site.
Add elements that will encourage people to stay on your site, such as links to other related posts and products.
Access the site from different devices. On a laptop, you can navigate the site comfortably, but in its mobile version you will encounter many problems.
Who are these people? - Analyzing traffic quality
You should also find out where those people who immediately leave the site are coming from. As an additional parameter, set Source / Medium or Campaign as shown below.
If you see that a particular resource or company is a source of bad traffic, you may want to reconsider your marketing strategy, especially if that traffic is paid.