Marketing and business strategy

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Here's how it works, in the words of our founder:

“This is what we do: Those who buy BMS belong to the Circle of Strategists. That is, no one can pay to join that membership, you have to pay for the training —BMS— to join it.”

Why do you think this strategy has been so powerful germany telegram database and effective in building loyalty among our BMS customers? Vilma explains it clearly:

“To stay, you have to belong… We have clients who bought the first version of BMS and we could charge them an annual renewal fee, because every year we update the certification and retrain them, but I don’t do that. Do you know how much money I could generate for my business if I did that? Quite a lot! But we chose a different model. We chose the model where new members finance the old ones so they can continue.”



Simply put, by not charging a renewal fee, Vilma and her team prioritize “rewarded loyalty . ”

What they do is that instead of implementing an annual renewal or subscription scheme, with this marketing and business strategy, customers can continue enjoying the benefits without paying additional fees.

This is made possible by a system in which revenue generated by new customers funds improvements and benefits for existing customers, thus allowing loyal customers to gain continued access to updates and improvements at no additional cost.