Custom Audiences and the Facebook Pixel

[Joywtseo421]

If you're not familiar with it already, the Facebook Pixel is a clever piece of code which you add to your website. It will then help you to re-market to warm leads such as previous visitors to your website or even those who have abandoned the checkout process without completing their transaction. This ramps up the conversion rate you achieve from all your website traffic, regardless of its origin, plus it works across a wide variety of scenarios. Whether you want to encourage more candidates to register their resume on your site, executives to sign up for your training course, potential clients to book in for a call or a whole host of other highly desirable business outcomes, the Facebook Pixel will help those goals to be achieved.

In case that's not exciting enough by itself, did I also mention you can use the pixel iran phone number resource data to create lookalike audiences based on the attributes of existing website visitors who are completing the actions you'd want your prospects to take?! Imagine attracting more of your ideal customers to your business on demand - well that's the power of exploiting the Facebook Pixel to the full.


I hope this has given you an insight into whether advertising on Facebook might work for your small business. If you're like to ramp your social media marketing results up further, you're welcome to join some free training calls we're running or to check out our packages for managing your social media marketing entirely.