16. YouTube is the second most effective platform for B2C content marketing

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In fact, YouTube is the second most effective social platform usa business email list for content marketing after LinkedIn. Eighty-six percent of content marketers consider it at least somewhat effective.

chart listing the top social media platforms and the percentage of people who find each effective for content marketing
17. YouTube is the number one platform for viewing live content
Among social video viewers in the U.S., 52% use YouTube to watch live content. This makes it the most popular platform for watching live content, putting it ahead of Facebook and Instagram. So if live video is a part of your marketing strategy, YouTube Live is the perfect place to execute it.

bar chart showing the percentage of social video viewers who watch live content on different social media platforms
18. YouTube Shorts averages 70 billion views per day
Speaking of the popularity of short-form videos, YouTube Shorts now gets an average of 70 billion views each day. Marketers can ride on this wave by creating more videos for YouTube Shorts to engage their audience.

19. YouTube Shorts is the top short-form video platform for discovery
With so many views each day, it comes as no surprise that YouTube Shorts is the #1 short-form video platform for discovering new products and brands. All the more reason to add YouTube Shorts to your video marketing strategy.

20. The most viewed YouTube video of all time is “Baby Shark Dance”
Parents, this one is probably more than familiar. The viral hit took off in 2016 and shot to the top of the list of most viewed YouTube videos of all time.