Upload your database from CRM

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Tell regular customers about a new product range, promotion or sale
Invite regular customers to a closed event, etc.
Thanks to this, businesses will be able to solve the following problems:

Increase company revenue through repeat sales
The cost of attracting a new client is high, and it is difficult to sell to him. It is easier and cheaper to encourage a current client to make a repeat purchase.

Make the customer regular, increase their LTV
In the B2B sphere, decisions are made slowly, the cost of attracting a client is high. Advertising can be unprofitable if you consider only the first transaction. Competent work on retaining customers and increasing the customer life cycle solves the problem. The business gets a loyal customer and, starting from the second transaction, profit.

Increase the average bill by gradually increasing the level of customer confidence
For example, a new buyer made a purchase for 10,000₽ — tried it. Next time he is ready to buy for 100,000₽


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What does retargeting audience mean?
A retargeting audience is a configured or loaded user base that can be shown ads.

Retargeting audiences are set up in different ways. Let's look at the main options:
Option 1. Creating retargeting audiences using the Yandex Audiences service.

Yandex Audiences is a free service for selecting audiences. You can use your own audience data, Yandex data and providers (DMP).

To set up retargeting in Yandex Audiences, you can:

Get segments from Yandex Metrica
Download Wi-Fi Radar Data
Wi-Fi Radar is a device that scans the space, searches for smartphones, laptops or tablets with Wi-Fi enabled, and records their unique identifiers – MAC addresses.

Install a Wi-Fi Radar in a store or at an offline event, collect bc data india phone number visitors with it and set up an advertising campaign for them. For example, inform about discounts or invite to the next event.

To set up retargeting, data from Yandex Audiences is transferred to Yandex Direct.

Option 2. Create retargeting audiences using Yandex Metrica segments and goals. This will allow you to show ads to people who have already visited the site.

Create segments of visitors that interest you:

Visitors to specific pages of the site