10 Free SEO Competitor Analysis Templates

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With more and more businesses competing to appear in search engine rankings, staying ahead of the competition has become a decisive factor in your successful attempt on the Internet. So how do you navigate this oversaturated digital landscape?

The secret weapon to boost your efforts is the SEO competitor analysis template.

With it, you can effectively analyze your competitors' strengths and weaknesses, as well as their winning strategies, and adjust your plan accordingly.

This guide explores 10 free SEO competitor analysis templates that you can use to identify keyword gaps, improve your own SEO strategy, and increase organic traffic.

What is a Competitor SEO Analysis Template?
A competitor SEO analysis template helps you identify your competitors’ strengths, weaknesses, and marketing directors email list tactics in keywords, backlinks, and content strategy . It allows you to understand where your competitors rank, what keywords they target, and how they attract organic traffic.

Competitor SEO analysis is ideal for SEO professionals, digital marketers, or businesses looking to outrank their main competitors.

For example, a competitor SEO analysis report template helps you determine why competing sites are successful if your website struggles to rank for target keywords. It gives you actionable steps to improve rankings and organic traffic.

Pro Tip: Learn how to leverage AI in your marketing efforts. Start here.

How to perform a SEO competitor analysis?##
A thorough SEO competitor analysis helps you uncover competitors' strategies and improve your SEO performance. Here's how to get started:

Step 1: Identify competitors

List your top competitors' rankings for the same keywords or in your niche. Use AI SEO Tools to analyze their presence in search engines

Step 2: Analyze your content strategy

Look at the topics, keywords, and meta content your top-performing pages are using. Identify content gaps and areas where you can improve your site.

Step 3: Evaluate backlinks

Study competitors' backlink profiles to identify high-quality links that boost your rankings. Focus on backlink gap analysis to strengthen your strategy

Step 4: Evaluate technical SEO

Check your site speed, URL structure, and use of SERP features like featured snippets

Step 5: Compare ratings

Use a competitor analysis template to correlate keyword rankings and highlight target keywords to close gaps