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When upselling in personalized ads, you can offer a related product that will successfully complement the previously purchased one. It is better to emphasize that using the product together with the added one will make it more functional, durable or convenient. For example, show banners with descaling products or coffee beans to the owner of a coffee machine. To encourage repeat sales, draw customers' attention to products from other categories or remind them to repeat their purchase if this is appropriate for your niche.


to offer the same refrigerator that was recently purchased, but you can show an zalo database ad with another item from the category of household appliances. Setting up dynamic retargeting in Google Ads Let's look at the steps to use this effective tool to convince potential buyers in Google Ads. Audience selection First, we activate the remarketing and reporting option in the analytics system, and also link the account to the advertising account.


To collect information about the target audience, the Google Ads tag and the transfer of data from the analytics system are used. The operating principle is the same in both cases. To set up the remarketing tag in the advertising account, you must specify: actions about which information should be collected; the type of activity to which the specialization of the website or online store is closest; restrictions on the processing of received information. The tag is loaded via GTM.