Types of crises to manage

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A callout card describing crisis management armenia b2b leads as the process of mitigating a sudden or significant incident, which can have a negative impact on a business."
If a crisis isn’t handled quickly, it can cause widespread damage. For example, an unresolved data breach can lead to financial loss for customers. This can snowball into reputational damage for the company that impacts revenue and customer trust.

An internal crisis management strategy can help a company resolve an incident—and keep its reputation intact.

Pro tip: Use our free three-step crisis management plan template to build out your crisis response team and set updated emergency response protocols.

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Business crises come in all shapes and sizes. A natural disaster can hit supply chains and disrupt customer orders. A public health crisis can put worker safety at risk. A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation.

The types of crises an organization faces fall into two baskets:

Self-inflicted. These are crises caused by someone or something within an organization. Think of a customer support person offering terrible service that leads to an angry social post. Or, an employee accidentally clicking on a phishing link in an email, leading to a data breach. These crises can be minimized (or even avoided) with training, internal strategies and protocols.
External events. These crises are harder to stop as they are usually outside an organization’s control. Think of natural disasters, online rumors or network hacks. Still, a solid crisis management strategy can dampen any negative impact.
Here are five typical crises an organization should prepare to respond to.