Let's say you are opening a hair salon called

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The main advantage of this method is the quick transition from theory to practice, defining a business strategy. The disadvantage is that the summary analysis is difficult to implement. Read also Target Audience Analysis: Methods, Research, Services Read more Mixed view This method includes the parameters of the two above-mentioned analyses. Its main advantage is the qualitative processing of data. All information is entered into the cross-analysis table, while there is no quantitative assessment. Drawing up a SWOT analysis for a beauty salon Let's conduct a SWOT analysis of a beauty salon.


"Violetta". Possibilities. Serving additional client groups or entering new areas of activity, new twitter database audiences. Expanding the service area to meet greater customer demand. Using technological innovations and craftsmanship to offer new services. Threats. The emergence of competing companies on the market with lower costs. Low market growth rates. Growing demands from customers and suppliers. Fluctuations in demand and customer preferences. Strengths.


Normal financial security. Good reputation among customers. A well-developed and effective strategy. No negative influence from competing companies. Advantage of lower costs. Competence in developing new service products. Great experience. Our own supplier base. SIV Financial security + expansion of the service sector. No negative impact from competitors + entry into new areas of activity. Our own supplier base + servicing of additional client groups. Competence in developing new service products + use of technological innovations.