Or, if you are already working, talk to those you already have:

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Without a USP, the consumer's eyes simply run wide from the breadth of choice. And another important thing: a unique offer works only for a target audience with specific needs. There is no point in promoting manicure services costing 400 rubles for wealthy ladies, because their priorities are quality, not price. Step-by-step plan for creating a cool USP for a beauty salon When starting to work on a unique offer, it is necessary: Highlight the consumer's pain points If you are just planning to open, you need to conduct a survey among potential clients of your studio or salon.


You can survey the target audience via social networks, questionnaires or live skype database conversation. At this stage, the most important thing is to get feedback. Try to establish what is decisive in choosing a beauty salon, and what nuances arise when visiting a particular establishment. If your salon has been operating for a long time, you can organize a meeting among receptionists and specialists so that they can share the pain points of their clients.


Use social media. Look at the opinions and reviews of customers about certain services under competitors' posts and think about what you can use as your own unique offer. Identify your exact target audience To do this you need: Analyze your target audience. It is advisable to create virtual images of your potential consumers. The more vivid, diverse and relevant they are, the more likely success is. Along with gender, age range and level of education, it is necessary to take into account the hobbies, specialty and rhythm of life of potential clients.