Measuring brand recognition: How to measure Brand Awareness?

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In the business world, measuring brand awareness is a bit of a tricky discipline. Unlike sales, which are pretty straightforward to measure, there is no single universal metric for brand awareness that will tell you where you stand. In this blog, we will look at five key metrics you should track when evaluating the success of a brand awareness campaign.

How to measure brand awareness?
We must note that the most important thing is to know what to track and why jordan phone number lead you are tracking it. You need to know what goal you want to achieve with your campaign, or in this context, what would be proof to you that more people have recognized or heard about your brand. After that, you choose to track metrics that will show you whether you have succeeded:

Market research: If you are planning a really big campaign, investing a lot of energy, time and budget, you should conduct research before and after the campaign. Research your audience and find out how they perceive you and how much that perception has changed after the campaign. The safest way to do this is to use the services of agencies specialized in such research.
Number of visits on the website: Here you should especially focus on direct search, i.e. whether and by how much the number of people who proactively searched your website has increased. This means that you didn't take them there with an ad and a direct link, but they saw or heard about your brand somewhere and searched the web themselves to find you.
Keyword Searches: Track the increase in searches for your brand name or the keywords you communicate during your campaign. This will show whether your campaign is capturing the attention and interest of your audience.
Sales: An increase in sales after and during the campaign is a clear indication that the brand has been noticed. In order to be able to "attribute" that sale to the brand awareness campaign, you must make sure that the other variables remain the same. That is, that during the brand awareness campaign you did not increase the advertising budget, that you did not offer special discounts and the like.
Social media: An increase in followers and engagement on social media is a clear indication of increased brand awareness. People have become accustomed to checking social media for everything. They will look for your profile there if they spot you, and if they like what they see there, they will follow you. Additionally, the campaign you are running will probably (or should) be visible on your social media, and you can then see exactly how many new people that campaign has attracted to your profile.
how to measure brand awareness

Every campaign affects brand awareness.
Every campaign you have is a brand awareness campaign , each one affects how your brand will be perceived, but the effectiveness of each one cannot be monitored through the same indicators. Sales are often seen as the goal of every campaign and that is nothing unusual, but sales alone are not necessarily the only indicator of the success of a campaign. In fact, we can say that every sales campaign is also a brand campaign, but that does not mean that every brand campaign is a sales campaign. If you think you need advice or guidance on this, feel free to contact us . Setting up a quality analysis is crucial so that you know how to optimize an existing campaign or ensure that each subsequent one brings even better results.