Fresh newspapers and children's literature are also offered

[mstakh.i.mo.mi]

Structure Six: "Take Two in One" Offer two benefits: be creative and give an additional benefit. For example, shampoo and conditioner, Internet or a quest cafe, a sports bar, laundry with minor repairs of clothes, and other similar things. A good example of this USP text structure is a literary café. Visitors can take any book from the shelf around the perimeter of the room. They can drink coffee or tea and read a paper copy of their favorite writer or periodicals.


One of the most successful embodiments of this two-in-one idea is sports bars. The botim database formula "product/service + additional service" also applies to this type of advertising. Clients like to receive additional benefits: a small thing, but nice! For example, free delivery, lifting to the floor and installation of equipment by a technician. Structure Seven: "Take Extra Bonuses" Well, who would refuse pleasant gifts? The word "free" works magically! Use flexible discount and bonus systems, gifts and all sorts of additional benefits for clients.


Surprise, please, and they will remember you, come back and bring more friends and acquaintances. Examples: giving away gifts to new clients, free insurance or half-price policy for children, licensed antivirus, every 20th visit or drinks without payment, and so on. Structure eight: “We’re in the know!” Unfortunately, this type of sales pitch is rare. And it brings in income without fail. One of the passenger transportation companies quickly began to expand after the statement: "Our drivers are also parents.