Understanding the current status of your website

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A method often used for this analysis is called "STP analysis." STP analysis is performed based on the following three elements: Segmentation Targeting Positioning By objectively understanding your company's situation from these three elements, you will be able to develop an appropriate strategy. Step 3: Identify your target users Regarding your company's services, you will understand things like "what type of users are using them" and "what type of users should you target in the future." In order to develop measures and strategies, it is necessary to clearly define the image of the user.


This is where a " customer journey map " comes in. Customer belgium telegram phone number list journey map "Customer journey" refers to the flow of a customer's journey from when they become aware of a company's products or services to when they purchase them. A diagram of the customer journey, as shown in the figure above, is called a "customer journey map." A customer journey map can be created using the following steps: [Step 1] Clarify the purpose of creating Step 2: Keep your persona in mind [Step 3] Decide what to include [Step 4] Fill in the determined items [Step 5] Modify and improve the map If you want to learn more about how to create a customer journey map, check out the following articles: Also check out this article [Personas are important] How to create a customer journey map in 5 steps [Comprehensive explanation] What is owned media? Its meaning, purpose, and six key points for success Of course, if you create such a customer journey from scratch, it will end up being just a fantasy of "I hope that a certain type of user will come.


" In order to achieve your goals more realistically, you should conduct attribute surveys and interviews with existing users to create a customer journey that is based on reality. In addition, creating a persona is also recommended to understand users. Please create a persona using the following materials as a reference. \A professional explains how to design personas for your owned media! / Step 4: Consider measures to achieve the set KPIs Once you have an image of your KPIs, your company's position, and the image of your users, you can start considering measures to achieve them.