When running a website, "access analysis" is essential for achieving results. However, there are many cases where you cannot actually know how many customers you are attracting due to the large number of measurement items and the complexity of the numbers. In this article, we will explain the basics for those who have installed an access analysis tool but don't know how to use it. \Easy to understand! Download GA4 materials here/ table of contents What is access analysis? What is the purpose of access analysis? Understanding the current status of your website Measuring the effectiveness of measures monitoring Set the goal of your access analysis Identify the goals you want to achieve with your site Create and develop hypotheses Understanding analytics terminology Number of page views (PV) Number of sessions Conversion rate (CVR) Look at access analysis over a long period of time What is access analysis? Access analysis is the analysis of the attributes and behavior of users who visit a website.
We investigate attributes (what type of people thailand telegram data are visiting the site) and behavior (how they move around the site). Web access analysis By using access analysis tools such as Google Analytics, you can measure the number of visits to your entire site (page views, sessions), the number of conversions, and user behavior on specific pages. By using this visualized data, you can understand the characteristics and features of your users and see trends in their behavior, such as their inflow routes.
Through access analysis, you can find issues with your website and use them to plan your next measures. Also check out this article What is the number of visitors? How to check your own site and competitor sites and recommended tools What is the purpose of access analysis? Access analysis is of little use if it ends with simply collecting data. We will explain each of the points you should pay attention to one by one. Web access analysis Understanding the current status of your website The first thing you need to do is understand the current state of your website.