Email signatures provide context and communication clues . They demonstrate attention to detail and set the tone for future conversations.
While the main body of the email is the most important part, the closing helps tie everything together and create an impression. It helps establish a perception of you and your message for the reader.
Here are some other reasons why it's important to close an email:
1. Helps create lasting impressions
The way you end your email sets the tone for future communication. It should be in keeping with the overall context of the email and your relationship with the recipient. A good email closing leaves a positive and lasting impression on the recipient.
For example, ending an email with "I look forward to your feedback" makes the recipient feel valued and encourages a quick response.
2. Reinforce the tone and intention
The signature underlines the intention of the message and clarifies what the next steps are.
For example, ending with " Please review the attached file as soon as possible" indicates urgency cio & cto email list and the action required from the recipient.
3. Impact on email marketing KPIs
Your email signature directly influences essential email marketing KPIs like open rates, click rates, and conversion rates.
A well-crafted email closing reinforces your message and encourages recipients to take the desired actions.
Why it is important to close your email
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