Before you start writing a script

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It is necessary that the interlocutors clearly understand their tasks and the desired outcome of the conversation. A certain agreement can be achieved if the company employee initially sees the purpose of the communication and what the client is ready for at this stage. Next, to create a script for a warm call, conduct an analysis of the company: study the company's activities, offers, audience and its wishes, competitors' products. It is important to understand what potential buyers expect from you and what factors are most important for them when choosing a service provider.

, make test calls - this will make it easier to understand what the client is interested women database in, what questions worry him. If you are not yet ready to give answers, it is the company analysis that will tell you what to tell the interlocutor. Once the preparation is complete, you can start creating the script. Start with the main points and first phrases. Think about what typical answers from a potential customer will look like, sketch out a conversation plan.


Gradually, the script will be filled with new questions from clients, and you will have new methods and work standards. In other words, the script will live and be constantly updated. Read also How to attract patients to a private medical clinic: rules of promotion and advertising Read more To ensure that warm calls provide the desired result, write a script according to these rules: Write as you speak, without unnecessary complications. Voice all phrases and change the wording if it seems that the speech sounds unnatural.