Advertise in a brand-safe environment

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Hut in the UK launched a new handmade, natural yeast pizza dough and implemented sponsored listings from the start of the campaign to raise awareness of the product and increase pizza orders. They also delivered journey ads to Uber users, which included a premium game where they were challenged to make pizza after the ride. This unique initiative contributed to increasing orders and also developed a new customer base.

Coca-Cola ran an advertising campaign for sports fans and tourists using Uber during the FIFA Women's World Cup in 2022. In addition to offering a $3 discount on orders over $20, the campaign used advertising that featured the game to strengthen the connection between the brand and sports, contributing to increased sales of Coca-Cola products.

British company L'Oreal ran a campaign to advertise new products to japan whatsapp number data travelers heading to Heathrow Airport in London using Uber. When the customer clicked on the advertisement linked to outdoor advertising in the airport, a barcode was added using the wallet function of their smartphone. The barcode was used to receive a sample of the advertised product at the airport's duty-free shop as a special gift.

Finally, Mochida stated that by providing users with a "unified ID," "brand safety," and "premium distribution surface," Uber "promises to display ads in a brand-safe environment."

"Uber is a service that is only used by logged-in users, so there are virtually no malicious bots. There is also no UGC within the service, so brands can engage with users in a safe environment," he concluded.