Turn the problem on its head

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Example. To promote a new product, following the classic scheme, the team will express standard ideas like advertising a mobile application in Yandex Direct . Acting in reverse, the team can suggest and talk about things that definitely won’t help promote it. For example, suggest focusing on a non-TA or collecting the product’s shortcomings. How can this be useful? Developing the first option, it may be panama telegram database possible to come up with how to target the product to a new segment, the second – how to work through customer objections, eliminate shortcomings or turn them into advantages.

Of course, it is also impossible to completely dismiss proven and working methods of promotion. Contextual and targeted advertising are the channels that are primarily tested by both independent advertisers and marketing agencies. We remind you that the latter and all those who set up context and targeting for clients have the opportunity to increase their income from these areas by joining the click.ru affiliate program. Profit - up to 15% of client advertising budgets.

2. Cross-brainstorming
Give the participants sheets of paper and ask them to quietly write down all the ideas on the brainstorming topic that come to mind. Then have them pass their sheets of paper to the person on their right or left. Now everyone should look at each other's notes and add their own. Pass the sheets around until you have the required number of options. By looking at each other's hypotheses, each team member can come up with something that would never have occurred to them on their own. However, you won't be able to use this approach alone.