es have you been overwhelmed by the endless tasks you have to complete to keep your business running smoothly? If you're reading this, it's because it's happened to you more than once.
In this article we are going to talk about one of the most used tools in recent times: it is one of the most used marketing software and the market size amounts to 120 billion dollars.
CRM has positioned itself as a fundamental tool for any company that wants to remain competitive and wants to have a complete and updated view of what is happening in any of the areas of its business. In this way, it will be able to make the best decisions based on data.
What is a CRM?
To get a general idea about CRM, let's go into a little more depth. First of all, a Customer Relationship Manager (CRM) is a set of business, marketing, communication and technological infrastructure malaysia whatsapp data strategies, designed with the aim of building a long-lasting relationship with customers, identifying, understanding and satisfying their needs, through management software.
And we have 3 types: operational, analytical and collaborative. Below we will explain what each of them is for.
Types of CRM
1. Operational CRM : Its function is to simplify, rationalize and automate sales and marketing processes. Some of its functions include:
Management of a company's clients and contacts.
Sales tracking and customer information.
Analysis and evaluation of the seller's capacity.
Sales forecast and report.
2. Analytical CRM : Collects and analyzes data from our customers in order to understand them, predict their behavior and make better decisions. Some of its functions are:
Data Mining.
Data storage and processing.
3. Collaborative CRM : Responsible for managing customer interaction and distribution channels. Customer data is synchronized across different departments to provide a better experience.
It helps data to be easily accessible and not get lost.
Improves internal communication within the company,
Optimizes data recording and provides a 360º view of the customer.
Customer support throughout the customer journey .
If you identify any of the features described above in your company, you should consider incorporating this powerful tool into your daily work. You will improve the service to your customers, you will know them better, you will have more sales and you will be able to automate tasks.
If you want to continue competing on equal terms, it is essential to ride the wave of digital transformation and use technology as your partner in control and service.