Programmatic ads are displayed in two places

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The "Channel View," which is placed on the news feed of each channel, including the top page, and the "Smart View," which is placed in the middle or bottom of the article to which you transition from the feed. There are three display formats to choose from: still images, videos, and carousels, which display multiple images in a slideshow format to effectively convey the product's features and worldview. The new ad management screen "SmartNews Ads Ad Manager Version 2," which was fully released on April 24, 2024, also includes major updates to programmatic advertising, including the implementation of a new "SMART Targeting" feature.


The biggest feature of SMART targeting is that it uses machine learning to automatically expand the target audience every day, based on the targeting set by the advertiser. For example, even if the initial targeting is "women iraq whatsapp number data in their 30s," SMART targeting can expand ad delivery to users with similar attributes, such as women in their 40s and men in their 30s. Based on past performance data, it automatically finds users who are likely to convert and includes them in the target audience.


"SMART targeting" mechanism for sustaining high advertising effectiveness This automatic expansion function allows advertisers to approach potential customers who could not be reached before. Another major benefit is that it eliminates the need to set and adjust targeting, significantly reducing operational workload. Due to the nature of the product, if you want to limit targeting to age, gender, region, OS, etc., you can specify user attributes that will not be expanded. "SMART targeting is used by many companies, with an adoption rate of around 46%, because it is effective in improving CPA, stabilizing CPA at the initial stage of delivery, and expanding the similarity of favorable audiences.