Of the seven models listed above, the one you should use first is

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Starting point
the last stop
linear

Of course, the most appropriate model will vary depending on the CV of the site, but hospital mailing leads initially, just combining and comparing these three models will be enough to provide a valid analysis .

In particular, keep in mind the following points regarding your site's CV:
If the consideration period is expected to be short, the end point is important ; Conversely, for products with a long consideration period, customers will visit the site multiple times, so all contact points are equally important ; If you are aiming for branding or increased awareness, the starting point is important .



And because the linear model evaluates all the paths a user takes to convert equally, it is useful for understanding the overall picture of a user's behavior that led to conversion.