Keep this in mind when setting up your advertising campaign. Audiences under 25, on the contrary, are favorably disposed to such familiarity.
What should be the CTR in targeted advertising
Here, everything depends on the platform. For example, for MyTarget, the norm can be considered a CTR of 0.05%, for the social network Vkontakte - 0.6-0.9%, for Facebook up to 1-1.5%. Of course, everything depends on the niche and target audience. When promoting entertainment products, the CTR will be significantly higher.
CTR in Yandex.Zen
In Yandex.Zen, CTR is very important. Algorithms are ready to give popular topics tens of thousands of impressions, and if you have a critically low CTR, you will be able to collect only small crumbs from this number.
A high CTR can not only give you more clicks, but also increase the number of coverages that the system itself gives you. Let's look at a few tricks for increasing CTR in Yandex.Zen.
You have only three tools with which you can influence user choice:
Headline
Description
You will have to manipulate these three tools to increase the click-through rate of your posts.
1. Headline
Zen algorithms closely monitor headlines and all clickbait is instantly banned, but this does not mean that you cannot make really attractive headlines.
Know the fine line between an engaging gambling data singapore phone number clickbait. You can use feelings in an engaging title, emotions, words with appeals, but the main thing is to never lie about the content.
"How to go fishing" is a common headline
"How not to go fishing" is an unusual title, a little intriguing
"How I went fishing unsuccessfully" is a common headline, but it is intriguing. Paired with a good picture, it has every chance of a high CTR
"Top 10 Fishing Mistakes You'll Be Shocked" - clickbait.
2. Preview
The main thing in the preview image is that it complies with the rules of the platform and is on the topic of the article. The preview should illustrate your title. What did you write? Something intriguing? Then place part of the answer to the intrigue in the preview, so that the user comes to your channel for the rest of the answer.
Good title and preview
Good title and preview
If you have a popular channel, you can make template or branded previews, which will allow your users to understand that they are on your channel without even reading the title. Here, user habit may work and they will simply go to you.
3. Description
In the description, you should reveal the essence of the post, and you need to hook the user from the very first letters. For example, if we return to our usual, but clickable title "How I went fishing unsuccessfully", then at the very beginning of the description you can add the text "None of us expected this", and begin your story with a meaningful ellipsis at the end of the sentence.
What the hell did no one expect? Intrigue. And you can put some unusual fish or an unusual photo from this fishing on the preview.
Do you understand what we get in the end? History. We have only three tools, but even with their help we have already created a whole story. The user will definitely want to know the continuation and will go to your post.