What is an Instagram broadcast channel?

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An Instagram broadcast channel is a one-to finland b2b leads -many messaging feature that enables creators to send direct messages to their audience, creating an exclusive chat experience for loyal followers.

A creator can send messages, questions, voice notes, links, photos and polls to members on the broadcast channel. Although members can’t send messages to the channel, they can vote and react to messages the creator sends. Creators can only send messages to followers who have joined their channels.

How to use Instagram broadcast channels for brand-influencer strategies
Instagram broadcast channels are an opportunity for businesses to rethink influencer-brand partnerships. Along with nurturing a community, Instagram broadcast channels are often used to promote the creator’s projects, brand partnerships and content on other social platforms. Typically, broadcast channels are only available for creator accounts, but some business accounts are eligible. If your brand account isn’t available, we recommend working with influencers to incorporate broadcast channels into your influencer strategy.

Here are five of our favorite ways to use Instagram broadcast channels for brand-influencer strategies.

1. Use polls to inform your campaign content
Collect information about your audience and get feedback by asking creators to share polls and/or ask questions. Based on the results of the poll and responses, you can use the insights to inform your campaign messaging and content.

2. Share live updates during an event or activation
Tap creators to use broadcast channels for live updates during a brand trip or activation. If your business is hosting or sponsoring an event, the creator can share behind-the-scenes content that typically isn’t shown on feeds or from a brand account. Creators can also share posts ahead of your brand’s event to help generate excitement and interest.