But what does the customer expect?

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Email is not only the channel with the highest ROI at the moment. It is also the preferred choice of 64% of marketing professionals when it comes to generating leads. Sharing your blog content via email is an act of power. But to do so, it is essential to segment your database to personalize the content. Automatic workflows for better decision making At its core, inbound marketing is all about email. So automating as much data as possible is the best way to create an effective workflow. In 2019, more and more marketers are using automation platforms. This allows for better decision-making and the creation of more appropriate budgets. Of course, the last step would be to focus on a thorough analysis of the strategies. Only then would you be able to know if they have really worked and if you have achieved more traffic.


Post-purchase emails are one of the great at&t email database forgotten elements of mailing strategies that cover the user's life cycle within the conversion funnel . Brands find it difficult to maintain the relationship with their customers after the purchase. And this happens because the proposed objective has already been met: conversion. How does he or she feel after making a purchase? As data from a study on post-conversion marketing best practices shows , consumers experience a range of emotions after a purchase : Excitement about having something new. Hope of having made the right decision. Concern about receiving what has been requested. Understanding the psychology behind customer behavior is not only interesting. It also reveals data that you, as a smart marketer, can turn into opportunities. You can use this information to build trust, retention , and loyalty with your customers.