Know the society in which the company operates, the sector, the country in which it is located and the markets in which it could be present.
Determine which moral values and principles are key and could interact with the company's economic activity.
Set boundaries that should not be crossed and involve the entire staff in them.
Business ethics must be internalized by each and every person who makes up the work team. By them and also by partners, intermediaries and other companies with which the brand collaborates and interacts.
Principles of business ethics
As indicated in the previous definition, business ethics is made up of a series of values and principles that must guide the decisions, actions and behaviour of companies, both in SMEs and large corporations. These must be applied both to what corresponds to the main operation of the brand - employees, for example, with respectful human resources policies that guarantee workers' rights - and in relation to what is projected to the outside, the repercussions that the economic activity itself can have.
Integrity : transparency and honesty both with the internal turkey whatsapp data client, the staff, and with respect to users, the audience, the public, and the consumer community.
Respect : keeping promises made and learning from mistakes, rectifying when necessary and aborting missions if appropriate.
Justice : Fair treatment of the professionals who make up the brand and of the clients and/or users of the products and services that are marketed.
Transparency : linked to the first principle, that of integrity, knowing how to communicate clearly and honestly the impacts that the actions carried out have and assuming consequences, even if they are not desired.
Responsibility : another key tobusiness ethicsis this principle, that of responsibly addressing the operations carried out by the company, of course assuming the consequences, as noted above.
Sustainability : growth must be balanced and take into account the impact it entails, externally, for both people and the surroundings and the environment.