How to implement a sales funnel for a successful business now that you know what a funnel is, let's see how to implement it to grow your business, whether it's an online store, a service, or anything else. The sales funnel is divided into three main phases: tofu, mofu and bofu . No, we are not talking about vegan food, but about marketing terms: tofu : top of the funnel mofu : middle of the funnel bofu : bottom of the funnel sales funnel stages chart tofu: attention (top of the funnel) in this first phase, people are just discovering your brand or company.
This is where you want to attract as zalo data user list much traffic as possible and start to spark their interest. People aren't ready to buy yet; they're just looking for information. Strategy : educational content is key. Use social media, blogs , videos, seo , and ads to attract your target audience. Offer valuable material, such as guides or articles optimized with keywords related to your product or service. Tools : lead magnets (such as ebooks or discounts in exchange for email) to start building a database of potential customers.
Mofu: consideration (middle of the funnel) here people already know your business and are evaluating whether what you offer is what they need . They are not ready to buy yet, but they are considering their options. Strategy : at this stage, you can offer more specific content focused on how your product or service solves their problems. as you can send them emails with more detailed information, such as success stories or testimonials.