Let’s use the example of a musical instrument store. What would a person type into Google to find an instrument store? Obviously the words “musical instruments”. However, these words will bring buy weight loss leads up a monstrous amount of results. In this case, it would be interesting to segment the region. Normally, a search of this type is accompanied by the region, such as “musical instruments in Mogi das Cruzes”. If your website has the words “musical instruments Mogi das Cruzes” in the title, you can be sure that it will be one of the results in this user’s search.
Of course, ranking on Google requires a series of other factors, which can be seen in our article by clicking here . However, it is crucial that the website title contains the information that would likely be used in a search. It is worth remembering that the website title must not exceed the 70-character limit.
Description - Meta Tag Description
The description is the short text displayed below the title in searches. There, the user will have a complement to the title, where other information that did not fit in the title will be displayed.
Let's think again like a user searching for tools. What words best define the business, providing the information needed to attract the user to your website? Creativity is a great place to start. It's always a challenge to write a short text that provides relevant information. In addition, it's also important to include words that may be used in searches, such as those used in the title. The limit for descriptions is 160 characters.
Another interesting point is that quantity does not mean quality. Therefore, don't worry about filling all 160 characters. A short description with relevant information is better than a long description with repetitive words.
Tools for analyzing character count
There are some good tools for analyzing the number of characters inserted in the title and description:
SEO Quake - Browser add-on (available for Chrome, Firefox and Safari). In addition to analyzing the number of characters in the title and description, this add-on performs a general analysis of the page for other important search issues.
Seo Master - Portal with cool tips about SEO. Just register your email and receive the news
I hope my article on title and description meta tags has helped you make your company's website more attractive when it appears in Google searches
If you are looking to create a website for your company, be sure to read the article “ Everything you need to know to create a website for your business ” written by our CEO, Caio Sigaki.