In order to know how to invest and get good results with sponsored links, you need to know clearly what they are. In this sense, you should know that they are paid ads, with the purpose of increasing your conversions. By using strategies, the attention of the platform's users is captured by an advertising piece (textual, graphic and/or interactive).
Using search engines is one of the most popular ways to stand out today. With it, you can highlight your brand, services or products to people who are searching for them at that exact moment.
Additionally, you can advertise your brand on social networks and betting email list popular websites. This way, you will capture people who have the profile of your company, even if they are not looking for a specific item or service when they come across your ads.
In other words, with sponsored links, it is easier and faster to make your pages attract more people, increasing the chance of informing users, receiving more leads and increasing sales. Interested? See now some more reasons to invest in paid media.
2. Why invest in sponsored links
According to Google data , at least 2 trillion searches are carried out every year on the platform. Therefore, it is clear that many people are now searching for services and products like the ones you sell.
On the other hand, social media is also booming. In 2017, for example, Facebook reached 2 billion active users . Therefore, social media is a great way for your company to find the audience it wants.
As you have seen, both search engines and social networks are interesting strategies for your company. In this scenario, paid media is useful for promoting your brand across a variety of channels , increasing the exposure of your services and products and improving the way your company competes in the market.
In addition, sponsored links are important for your campaign to have more predictable results, since you will invest to achieve your goals. Profits obtained from organic searches (natural, without paying for advertising) are welcome and interesting, however, with the use of paid media , it is possible to predict what the number of clicks and conversions will be.
Additionally, organic products can undergo major changes, depending on the day and market movements.