How to Use Tests in Audience Surveys

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Tests work well when collecting feedback from the audience: customers, partners, clients, visitors. You can use a more original and effective tactic: instead of asking "Rate us on a five-point scale," offer the client to take a short test of several questions. You can add a variety of points to it. For example, ask what they liked about interacting with the company, what they didn't like, what could be improved. You can also ask to evaluate the manager's work, offer to leave advice on upgrading services and goods. In addition to satisfaction surveys, tests can help to close other business tasks, including:

identifying the pain points and needs of the china telegram number database target audience, confirming or refuting the company’s hypotheses;
search and analysis of information about the competitive advantages of other players in the market. Finding out the circumstances that push consumers to choose not yours, but another similar product;
evaluation of marketing activity, product, packaging, branding, etc. from the client's side with detailed feedback. In this case, the company receives more information than just "liked/disliked".
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How to Use Tests in Advertising
Tests can be used as an advertising tool and involve potential buyers in the sales funnel. They can be effectively used, for example, to warm up the audience before launching a product.