Choose the best times to post on social media

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Once you build a schedule, you’ll have a clear uk business email list overview of your publishing habits, cadence and tactics. Sprout Social’s unique social publishing tools can help you schedule social messages while keeping a visual overview of your calendar.

It’s important to nail the right days and times to post on social media. If you don’t think about the best times to post, your posts may not get the attention you want and may hurt your social media traffic.

Keep in mind that the best days and times for each social channel vary, so your posting schedule for each platform may vary, too. For example, the best times to post on Instagram are Tuesday, Wednesday and Thursday, whereas the best times to post on TikTok are Wednesday and Thursday. The best times to post on Facebook are Monday through Thursday.

A list of the best days and times to post on social media for the highest engagement
Social media management tools like Sprout Social’s Optimal Send Times help you calculate your best times to post so you can automatically or manually schedule your content for optimized engagement.

4. Keep track of social media trends
Social media trends exit as quickly as they arrive. But when they’re here, you’re missing out if you don’t take advantage of them. Stay up to date on the latest social media trends because while not all trends will be relevant for your goals, you may find actionable insights that’ll work for you.

Do you know what your target audience talks about on social media and why? Social media monitoring helps identify the topics your audience talks about, but social media listening lets you in on the reasons behind those conversations.