Fortunately, there are several complete and efficient tools available on the market. These platforms can help you measure the results of a Content Marketing strategy, automate processes, and increase the volume of content created and published by your team.
Want to know some of them? I have separated the most well-known and accessible tools for you in some categories.
Blogging Tools
Much more than writing and posting texts, taking care of a blog requires you to create a navigation structure, moderate visitors' comments, improve the layout (appearance) of your blog, track access data and much more.
That’s why every blogging professional needs a Content Management System (CMS).
Some options are Joomla, Drupal and WordPress, the most popular CMS in the world.
SEO Tools
For those who work with SEO, the challenges are: doing honduras whatsapp data keyword research, finding ranking opportunities, carrying out optimizations that can take content to the first page and monitoring the competition.
Some useful tools for this are SEMRush, Ahrefs, BuzzSumo, and Google's Keyword Planner.
Social Media Tools
Social media management is a job that requires tools that allow you to schedule posts on multiple networks, monitor the audience's reach and engagement with these posts, and even generate results reports.
Some options in this area are Buffer, Hootsuite, SimplyMeasured and Quintly. And there are also others specific to certain social networks, such as Postgrain (formerly Instamizer) for Instagram, Fanpagekarma for Facebook and Commun.it for Twitter.
Automation tools
The professional responsible for lead nurturing needs to write and send emails, segment the lead base, create flows and much more.
Doing this job without a tool is unthinkable! But there are very good options on the market that can handle much of this work.
The best known and recommended options are Hubspot, RD Station and MailChimp.
Monitoring tools
Every marketing professional needs to monitor the performance of their strategy. There are several tools that help with this task, including those already mentioned.
An essential monitoring tool is Google Analytics, as it provides numbers by channel of traffic acquisition for your blog — traffic coming from email, traffic coming from organic, traffic from social media…
Another very good one is Power BI, which centralizes all your Marketing metrics and offers interactive data visualization, which provides more insights.