7. Form a proactive plan of action

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Get ahead of any sticky situations that may take off with christmas island b2b leads your audience. With strategic guidelines in place, you’ll be in a better position to act and respond quickly during tough times. When things go wrong, having a strategy to fall back on will make handling the crisis easier. ‌

Your plan should help maintain brand loyalty and build support for your brand amongst your audience while maintaining brand values. In addition to assessing when and how your brand should activate its moderation strategy, think through the following:

Create a list of brand dos and don’ts that guide your team in moments of uncertainty.
Create a flow chart that determines if the situation is relevant to your brand or values. If yes, proceed by mapping out responses. If no, consider pressing pause.
Organize response templates that can help inform what to say, so you can be prepared to address comments your brand deems worth responding to.
Elect a dedicated member or team to monitor conversations on your social posts.
8. Prepare a crisis communication plan
Your first step in managing a crisis is ‌ developing a process for crisis prevention. Your brand may experience insensitive comments, product mishaps, employee errors or site outages, all of which can quickly spiral into a social media crisis.

Prepare a crisis communication plan that supports the early detection of content that may trigger a serious issue. Next, define steps for quick response, escalation and coordination with PR or legal teams if necessary.

9. Develop special considerations for owned communities
Taking the time to nurture a community can pay dividends in brand engagement and loyalty. Moderation is key to a thriving, safe community. Foster positive interactions through proactive engagement like polls, Q&A sessions or contests. Spotlight positive user-generated content to encourage adherence to community standards, and be consistent with your moderation practices.