external consultants if necessary.

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The interactive marketing implementation team needs:

product owner,
developers,
designer,
marketer,
Measuring efficiency
The effectiveness of interactive marketing is difficult to tie to money, because it affects revenue through behavioral metrics: frequency of use, session duration, and return. Use AB testing to compare behavioral metrics and identify the impact of interactive mechanics on important business metrics, such as ARPU or conversion to application. There are no specific metrics that everyone needs to measure — they depend on the specifics of your company and industry.

Interactive marketing also impacts user engagement. For example, offering rewards for logging into an app daily or completing certain tasks can significantly improve metrics such as daily activity and customer retention. In some cases, the impact of interactive marketing is measured by the product’s “stickiness” metric, which shows how regularly users return to use an app or service.

Integrating game elements into a product can transform routine tasks and everyday interactions with the app into an engaging experience, thereby encouraging users to use the product more often and for longer. This, in turn, can lead to increased overall brand loyalty and increased revenue for the company.

However, it is important to remember that gamification is a tool that list of albania phone number requires careful planning and constant optimization. It is necessary to regularly analyze user behavior and adjust game mechanics to maintain interest and achieve the set business goals.

We will help you launch interactive marketing in your company.
Our experts will analyze your sales and marketing funnel and offer mechanics that will work for your tasks.

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Interactive Marketing Tools
There are already quite a few interactive technologies that are used regularly. Let's look at the main ones.

Pop-up on the website
A pop-up is a pop-up window that can be displayed on top of the content or on the side, so as not to distract the user from exploring the site. The display of a pop-up can be configured based on the actions of visitors:

went to a specific page,
trying to leave the site,
spent more than 5 minutes on the site and did not leave a request.
The tool helps companies solve several problems at once: