Collaborate with TikTok influencers
TikTok is a haven for brands looking into laos business email list influencer marketing. There are countless influencers of all levels on the platform—from mega influencers with millions of followers to nano influencers with a few thousand fans.
For instance, nutrition brand Tropeaka partners with lifestyle influencers like Sopha Dopha (@sophadopha) who help create video content for the brand. Here’s an example:
An example of influencer marketing on TikTok by Tropeaka and Sopha Dopha
Working with influencers can help you attract new audiences and build a credible brand image by reaching out through someone they trust. Below are some tips for maximizing your TikTok influencer marketing campaigns:
Find the right influencers to work with: Look for influencers that align with your brand voice. Also, consider whether to pursue large influencers or smaller ones. Larger influencers offer more reach but are expensive. Smaller influencers are more affordable, and while they offer less reach, they often have a loyal, highly engaged following. Depending on your goals, the influencers you engage may differ, which brings us to the next point.
Have clear goals in mind: Partnering with influencers without clear objectives can be a waste of resources for both parties. You need to know exactly what you hope to achieve out of this collaboration and communicate it to the influencer so they know what to do. Is it brand awareness? Is it an increase in followers or a certain number of sales?
Don’t be too controlling: Once you’ve communicated the end goal to the influencer, don’t try to take over every aspect of the campaign. Outline points you want them to cover but let them have their creative freedom and do things “their way.” Not only will this improve your relationship with the influencer, it will also make your brand look more credible and authentic.