Use search keyword suggestions

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Use the tool
To find out what keywords users are searching for, use a tool to research search keywords. Tools such as Google Keyword Planner are available for free. Use the tool to analyze objectively rather than subjectively.

When you enter a keyword that is close to your company's products or services, the canadian cfo email lists search results will show you the words that are often combined with that keyword. You can see what searches most users are making, so it's a good idea to use the suggestions as a reference.

How to write ad copy that moves users
Even if you can effectively display ads to users, if the ad copy is not attractive, they will not click on it. We will explain how to create ad copy that encourages users to take action.

Anticipate user intent
In many cases, users search for a specific purpose. If you can display ad copy that matches that purpose, the chances of it being clicked will increase. Analyze what purpose and concerns users have when searching for each keyword, and create ad copy that matches that purpose.

Keep content simple and easy to understand