Micro-influencers (10k to 50k followers) – 0.99%

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However, the average Instagram influencer engagement iran business email list rate will vary by follower size and industry. Nano-influencers (having 1k to 10k followers) see the highest average engagement at 2.19%. Other influencer categories generally see an engagement rate between 0.80% and 1%. Here’s a detailed breakdown:

Macro-influencers (50k to 500k followers) – 0.86%
Mega-influencers (500k to 1 million followers) – 0.87%
Celebrity influencers (over 1 million followers) – 0.94%
It’s also good to note that some industries see a higher influencer engagement rate. So you need to consider the industry benchmarks to see if an influencer is seeing enough engagement. Travel influencers, for instance, saw an average post engagement rate of 1.22% as of May 2024. And beauty influencers had a 1.26% average engagement rate during this same period.

Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%.

Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

Once you get this info, use Sprout Social Influencer Marketing (formerly Tagger) platform to conduct your influencer search. Sprout Influencer Marketing comes with 50+ search filters to help you narrow down the ideal influencers for your brand. You can easily check their engagement rates to see which influencers are best at engaging their Instagram followers.