Raising brand awareness in a certain industry

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Identify high-performing content
Before you dive into recycling your content, you indonesia business email list should know that not all content lends itself to this particular art form. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Put your best foot forward, as the saying goes: Prioritize content that performs well, resonates with your audience and will meet your needs and goals. Having a goal in mind makes it easier to determine which content to include in your curation strategy. Goals can include:

Connecting with your audience
Driving organic traffic back to your website
Supporting leads or trials
Consider which social media metrics you’ll use to determine your best-performing content. For example, if your goal is to increase engagement across networks, repurpose content that has a high number of likes, shares and comments. If your goal is to increase follower growth, consider repurposing content that has previously had the most mentions, comments and shares. For brands that want to drive organic traffic back to a landing page or website, repurposing content that has a high click-through rate makes the most sense.

Social media metrics marketers track on a regular basis.
Check if the content you want to repurpose is evergreen or time-constrained. An article that performs well year-round may be easier to repurpose right now, while event-specific or seasonal content may need to be carefully scheduled before posting.