Much Lately. In This Way, It Is Possible

[whatsappseobd]

According To A Study Carried Out By Ana Couto Branding, When The Brand Is Able To Connect With Its Consumer Through Its True Purpose, Price Perception May Change. According To The Survey, % Of Respondents Said They Were Very Willing To Buy Merchandise From Companies That Connect With Them Based On A Common Purpose. As A Result, They Are Willing To Pay More For It, As They See Real Value In The Purchase.

This Is Why Brand Storytelling To Connect People And Purpose Has vietnam email list Been Used So To Promote Good Experiences With The Brand, Which Also Contributes To New Recommendations, With This Tactic Being One Of The Most Used Actions To Acquire New Customers.but What Is A Brand, After All?in His Book, Kotler And Keller Also Bring The Ama Definition. According To The Association, A Brand Is: “a Name, Term, Sign, Symbol Or Design, Or A Combination Of These, Intended To Identify The Goods Or Services Of A Supplier Or A Group Of Suppliers To Differentiate Them From Other Competitors.

” Another Definition That Is Worth Keeping In Mind Is That Of David Aaker, Known As A Branding Guru, Available In His Book On Branding: Principles That Decide The Success Of Brands. In It, The Author Reinforces That A Brand Is A Journey Of Building Relationships With The Public: “much More Than A Name And A Logo, It Is A Company's Promise To The Customer To Achieve What It Symbolizes In Terms Of Functional Benefits.