Take a look at competitors and other brand accounts, but simply scroll for a bit each week as well to make sure you stay up-to-date on new TikTok content ideas. Also, pay close attention to the FYP and what’s trending among your target audience.
Note that content and trends move extremely east timor business email list quickly on TikTok. If you want to integrate these sorts of trendy ideas into your content calendar to get more views, you need to act on them quickly. Think days, not weeks or months.
If you’re wondering why your views are low on TikTok, maybe it’s time to think about why your content isn’t hitting.
Pop quiz: who’s your target audience? Knowing your customers and who you’re trying to reach on TikTok can help you to create content that they want to see.
When you create content that your target audience actually enjoys, they’re going to be more likely to engage with it, share it with their friends and follow your account.
And all of the above leads to even more views.
Start by creating a customer persona. Put together a profile of exactly who you’re trying to reach—especially when you use social media data to do so. This can give you an understanding of which types of content each persona would be interested in consuming.
For example, are your customers looking at reviews? Are they looking up answers to questions or specific pain points? This is where doing research related to TikTok keywords can be a huge help, especially as the platform leans more and more into its search features.