A landing page is a page created to direct visitors to make a conversion. In other words, an action that we want them to take. This could be filling out a form, calling a phone number, or other objects. Typically, a landing page is used to showcase a specific product or service, rather than all of your company's products and services.
Typically, a landing page does not have a navigation menu. This is to ensure that the only option is to convert the desired result, keeping your customer's focus on the sequence of information you have designed.
The term landing page can also be applied when referring to the destination URL (a specific area of the website), but without applying the landing page strategy in its entirety.
What is the difference between a website and a landing page?
We have already discussed some differences in the text, but the paraguay whatsapp data main difference is that on your institutional or e-commerce website, you present all of your company's products and services. On a landing page, as already mentioned, the information is more summarized and directed towards conversion, in addition to the landing page being focused on one or a few products and services.
Check out some examples of how to use a Landing Page:
Catalog download;
Download ebook or other rich materials;
Request for quote;
Selling a single course or product;
Newsletter subscription.
Remember to segment
Don't forget that the great advantage of having a landing page is the possibility of segmentation. Considering the use of landing pages in campaigns, you can have ads segmented to different audiences and each audience directed to a specific page of the same product, highlighting the features that this audience is most looking for. Think about a car, for example. Some audiences are looking for performance, others for interior space, and so on, and some cars have all of these features. When creating a campaign, you can focus on landing pages, working first and foremost on the benefit that appeals most to each of your audiences. Note that we are talking about the same product, but giving different uses to each audience.
Some elements that cannot be missing from your landing pages:
Clear Offer – A clear and inviting call to action. Example: Receive a free digital marketing diagnosis for your company.
Responsive Design – Your landing page must work well on all devices, especially on cell phones where usability is even more necessary to receive many contacts.
Colors – Don’t forget to use colors with good contrast and break up the color pattern a little on buttons or in spots where you want more attention.
Form – The main conversion element is the form, try to leave only the data that you really need. Remember that, often, this is the first contact with your future customer and, at this time, you do not need to collect unnecessary data or that you will only use when the customer buys from you.
Other points of contact : In addition to the form, you may have other contact options, such as telephone or WhatsApp button.
Texts : Have clear texts that focus on communicating the problems that your product or service solves.
Photos and videos : Use attractive images or videos that illustrate the product or service.
Social proof : Use testimonials from customers who have already purchased from you and obtained results, show people using your product. Also use information about guarantees or trust seals (e.g. ISO, quality programs).
Prices and payment terms : Extremely relevant information, make this information clear to your visitor.
A FAQ section : Although it is intended to be objective, a landing page can answer the main questions that customers have, whether about the product, delivery, payment, etc. When not to use a landing page:
We do not recommend using a landing page when you intend to sell more than one product. It may be interesting to consider using an online store.
This is true when you want to advertise many products and services in a single ad. Using your institutional website is the best option in this case. The same goes for very complex products and services or those related to the health sector.
Integration with analysis tools
Don't forget to have tools to measure the results of your campaign. Google Analytics (Google's access statistics tool) can provide valuable information to improve your landing page. If you are running campaigns on Google Ads or Meta Ads, you must have configured tools that track who became a lead from accessing these platforms.