An Instagram post from Chewy from their 2023 Giving Tuesday campaign

[shaownhasan]

For example, following their Black Friday sales, pet bahamas business email list supply retailer Chewy shared on Giving Tuesday (the day after Cyber Monday) that they’ll donate up to $1 million a week in pet food and supplies to local charities.

Highlighting a charitable giving campaign after Black Friday shows that your brand cares about more than just sales. It builds a positive, feel-good connection with customers, which is apparent from the comments on the post.

Black Friday marketing strategy tips
When developing a Black Friday marketing strategy for social, you need to plan ahead. Now is the time to get your content calendar in order, take stock of what’s been successful for you this year (metrics-wise) and think about how you will stand out in a swarm of other Black Friday social media campaigns.

Follow these tips to execute your Black Friday marketing strategy successfully.

Encourage opt-ins and new followers
Start building awareness for your brand by engaging new potential followers and email subscribers. Use an early-bird special to entice customers to follow your social accounts or to opt-in to your email newsletter for a unique Black Friday discount code.

Focus on growing your customer base long before Black Friday so your content can reach a wider audience.

A/B test different creative strategies
Kick off your Black Friday campaigns early to A/B test your different creative options. For example, analyze how a short-form video performs compared to an infographic with the same message.