Advertising is not effective enough

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Of course, there are many reasons for this. But one of them is the lack of data and its incorrect interpretation. If you clearly know how your audience behaves, understand the portrait and see at what stages of the funnel leads and budgets are “merged”, you can fix this. Data-driven marketing has been proven to increase conversion and attract customers.

"Data" in marketing is a wide range of algeria telegram number database information: user behavior analytics, advertising results, financial indicators, website and social media statistics, and much more. When such arrays are in chaos, it affects the comfort of work and the effectiveness of promotion.

If you want to optimize your data, you should start by reviewing and understanding what your company has. CRM, web analytics, e-commerce and advertising tools, ERP systems, and social networks are all sources of data. Start by identifying key analytics metrics, and take a detailed look at your sales and marketing spend for the past months. After that, you can start implementing the recommendations in this article and tidying up your data. This is the path to effective and advanced marketing.

Maxim Gerasimov is the head of the agency that helps increase profits for companies specializing in the manufacture of furniture and kitchens, finishing balconies and similar areas. He shared a case of how a door company received more than 20 million rubles in a year by promoting its services only on VKontakte. We will tell you what was done to achieve this result.