Enter the required information and click "Save" to finish

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*Reference: How to set up ad display options | Google Ads, how to set up ad display options, their features, and how to check results

Features of each ad display option
Increase your advertising effectiveness by adding various ad display options. We canadian cto cio email list will explain the features of each ad display option.

Sitelink extensions
The sitelink extension is a feature that guides users to a page other than the page listed in the ad text. It is hassle-free for users because they can quickly choose the page that contains the information they want. As a result, it is easier to lead to conversions.

As of January 2021, the maximum number of site link options that can be displayed is 6 on PC and 8 on mobile.

Callout extensions
Callout extensions are a feature that allows you to add text below your ad. You can register information you want to convey before a customer clicks, such as the features of your product or service, shipping costs, etc.

Since there is a limit to the amount of text you can add, be sure to use concise and easy-to-understand language. For example, adding specific numbers will increase your appeal. In addition, since the content can be edited at any time, it can also be used to announce campaigns.