Use customer purchase data to create customized offers

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Software such as CRM helps track customer preferences.
Personalized emails increase the likelihood of purchase by 29%, according to research from Adobe.
Helpful tip: Offer discounts or gifts based on the customer's interests. For example, "Have you recently purchased athletic shoes? Here's a 10% discount on athletic apparel."
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Technological tools to increase the average check
Modern technologies make it easier to implement strategies to increase the average check. Here are some tools that will help with this:
1. CRM systems
CRM helps track customer behavior and personalize offers. For example:
Analyze your purchase history to create targeted offers.
Setting up automatic recommendations on the site.
Helpful advice: Popular CRM systems: Salesforce, HubSpot, Bitrix24. They help segment the audience and automate sales processes.
2. Sales analytics
Collecting and analyzing data will help you identify the most profitable products and services. Use tools like Google Analytics or Power BI to:
Understand which products are most often purchased together.
Find growth points for specific categories.
Example: Analyze a customer's shopping cart to suggest items that are most often purchased along with the ones they selected.
Tip: Enable the "Frequently Bought Together" feature on your site.
3.Loyalty programs
Loyalty programs encourage customers to make repeat list of turkey whatsapp phone numbers purchases and increase their order amount.
Example: accrual of bonuses for every ruble spent, which can be exchanged for discounts.
Helpful Hint: Customers who participate in loyalty programs spend an average of 30% more.
Bonus idea: Create a VIP program with exclusive privileges for your most loyal customers.
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Increasing the value of the offer
1. Improving customer experience