Far EasTone Telecommunications Co., Ltd. Since the rise of LINE in Taiwan in 2012, it has ushered in a new era of social marketing. In the past few years, it has accumulated 21 million users, almost "one LINE per person" in Taiwan. Far EasTone foresees the future of the telecommunications industry and has continued to innovate and provide services for many years. . At a time when digital marketing tools and digital service products are booming, Far EasTone leads the industry and is the first to launch a fully digital telecommunications brand "LINE MOBILE" in cooperation with LINE, thus opening up a new blue ocean for the telecommunications industry. pattern. "LINE MOBILE not only demonstrates Far EasTone's determination in digital transformation, but also represents a new scenario for LINE to extend its diversified digital services.
Lopes Lu, deputy general manager of Far EasTone Telecommunications' Personal User Business Group - Mobile Communications Marketing Department, shared LINE MOBILE It is the industry's first service interface with an australia mobile phone number list official account as the core, bringing an end-to-end complete customer digital experience, allowing consumers to use telecommunications services with the convenience of one-click application, one-click inquiry, and one-click renewal. At the same time, you can also pay directly and make online inquiries. All needs can be easily completed through the official LINE MOBILE account. Say goodbye to the need to go to the counter in the past; Far EasTone Telecom breaks away from the business model of previous telecommunications services and brings a new experience to the "sliding generation.
A new telecommunications experience and a choice of all-digital telecommunications brands. In addition, LINE MOBILE's official account uses three-tier customer management techniques to divide customers into friends, members, and users. It regularly provides focus-designed good feedback and interactive content, long-term cultivation of LINE MOBILE's fans and friends' stickiness, and precise membership management to increase conversion rates. . At the same time, through each interaction on the official account, we can learn about consumers’ preferences for watching TV dramas, messaging, and mobile games, etc., and provide the most desirable tie-in combinations. LINE MOBILE is also the first telecommunications brand to directly repay monthly fees.