It makes you relevant to high-value accounts

[samiaseo222]

Imagine that your prospect receives a completely personalized email with their logo, name and presentation of your services without them expecting it. They may not think much of it at first, but if you are persistent and feed the funnel with mailings, messages or articles that talk about what they need, they will somehow keep you in mind on a daily basis, until they decide to schedule an appointment with you to learn more about your services.

This is how ABM works: it keeps you in the vp purchasing officer email lists mind of your potential client, allowing them to know that your company is the most relevant and ideal for them.

3. Measure your return on investment
Since there are only a few accounts that ABM Account Based Marketing focuses on , it is easier to measure the ROI to confirm if it was a good move for your business to invest in them. It is an advantage to identify potential clients from the beginning, since the filtering of those who are not interested is faster, which will save you a lot of money and effort from your team.

4. Makes the sales cycle shorter
As we mentioned, ABM is aimed at those companies that face a sales cycle that involves several decision makers. In some cases, the sales cycle becomes tedious because it must go through the approval of many people, before even scheduling an appointment.

By focusing on building relationships and recognizing the customer's need from the beginning, the sales cycle becomes shorter with ABM, since there is no longer the need to introduce yourself or investigate the customer to see if they are interested, but rather it goes directly to the purchase.