The cost required to rank highly varies depending on the product or service genre and search keywords, so you may have trouble allocating your budget. However, if you are hoping for a short-term influx of traffic, listing ads are effective. For short-term measures such as campaigns, listing ads are cost-effective. 5. Branding effect Since there are many users who skip over listing ads, you can expect more branding effects from SEO. <SEO> Users who search for keywords related to your products or services are highly interested in those keywords.
Therefore, if you can use SEO to rank high in search taiwan telegram data results, your products and services will continue to become more well-known among search users. <Listing Ads> You cannot expect much branding effect from listing ads. Users tend to skip listing ads, and keywords that you can expect branding from may be bid on by competitors, so it tends to be difficult to rank high. 6. Click-Through Rate (CTR) Since click-through rates tend to be higher when you rank higher in organic search results, it can be said that SEO is more effective than listing ads.
As mentioned above, it is undeniable that users tend to avoid clicking on ads when they appear on the search screen . According to a survey conducted by US SEO service company First Page Sage titled " Google Click-Through Rates (CTRs) by Ranking Position in 2024 ," the average click-through rate on Google as of August 2024 was 39.8% for the first organic search result and 1.2-2.1% for paid ads . Reference: Google Click-Through Rates (CTRs) by Ranking Position in 2024 Listing ads will also be clicked if they match the user's needs, so it cannot be said that they all have a low click-through rate, but there is certainly a big difference between the click-through rates of the two.